Akamai has lots of useful statistics to support the theory that page load time directly impacts revenue and conversion. After all, Akamai sees 40% of the world’s Internet traffic daily.

Figures to consider (Akamai SOASTA April 2017) are

• A 100-millisecond delay in website load time can hurt conversion rates by 7 percent

• A two-second delay in web page load time increase bounce rates by 103 percent

• 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load

Customers have extremely short attention spans, and degradations in website performance – no matter how small – can cause consumers to go elsewhere in an instant.

How much customer satisfaction, brand perception and money are you losing because of speed and how are you addressing it? Peak conversion rates are 0.9 to 1 second page load on desktop and 1.3 to 1.4 on mobile. If your load times are more than one second on desktop, then you are simply losing money.

Leading brands know the importance of speed. Amazon conducted a trial where they progressively increased the response times of their website and saw a 1% decrease in revenue per 0.1 seconds. From July 2018, Google will be using mobile page speed as a ranking in their mobile search results. They’ve also found that an extra 0.5 seconds in search page generation time dropped traffic by 20%.

If you want to go faster you need Akamai from ITogether.